An innovation is reaching the expectations for a change demanded by the society regarding the features of a product, service or a whole realm. A radical innovation is going beyond the criteria of expectations and creating new criteria to define what is new. Innovation is not a discrete unit. It is not a one-time success, which was completely unexpected.

What are the characteristics defining the big success of a big company like Apple?

Or it other words, what does it take to change the world.

My theoretical framework aims to present the successful business strategy undertaken by Apple (through the creation of innovative in its concept business models for products and services), the importance of this business strategy in the creation of a value chain network of various market players, the connection in between that value chain network and the national and global economy, and last but not least the role of innovation and knowledge for the industry and the society.

With a little historical background and current state review, I'd try to touch upon the following questions: How important is the innovation in the macroecnonomic context? How a business model of a company can create a domino effect over the other stakeholders on global scale? How does Apple continue to grow despite of the exceptional crisis situation in its homeland the USA? Is it possible for the company to become a global giant without violating the US antitrust policies? How the microeconomical decisions of a single enterprise can work against the national interests?