What do Patients want from Healthcare 2.0? PDF Print E-mail

Stepping into the world of healthcare 2.0 made me really start mapping the few basic things which Patients of today really want but more often do not dare to openly say or demand.

Truth is however, that in order for any type of change to happen, first the different part of the current healthcare ecosystem have to adapt:

Patients – Physicians – Caregivers – Hospitals/Clinics – Governments – Friends – Families – Colleagues – R&D – Biopharma – Pharmacies – Academics – Technology enablers…..

The list of interdependencies is so complex, that we should admit a Change is not easy. It requires a change in all the parts of the ecosystem for it to be successful, but foremostly sustainable in the future.

So where do we start?
Read the full post HERE.
Old new story PDF Print E-mail

Old things are old just for the ones living in their own present. New are the things which we don't know or others around us don't yet know. But is the new to us new at all in the big picture? And is the old for us old for all and through every moment in time?

Probably not. Just like social media channels turn into markets where brands push their messages and people try to avoid some and live with some, the same way people on the streets were given flyers or showing off theirs hats decades ago. Because both self-marketing and product (-services)-marketing has always been there and will always be there.

How much can we change the way people think about communications? Probably little. Because spaces to trade and comprehend messages might be different (offline and online), but people still remain...Human. Naturally more distant and more 'afraid' of the physical reality, many believe people change because of the online space. That they are there even more so, because they feel more protected, anonymous, safe and undisturbed from such unwanted pokes like telemarketing or direct sales.

But that's just the opposite.

Imagine a day without looking at your e-mail. Now image a day without Facebook. Your favorite online news website. Online ratio. Without checking brainless videos on YouTube.

That would be the day in which people would accept the truth and say - yes, we are not safe from advertising and marketing, just as we weren't 100 years ago on a crowded open market in town...And yes, I'm not showing off my new hat.

Grassroots Engagement in the EU – It’s No Longer a Myth PDF Print E-mail

505.7 million stakeholders, decision-makers and change-enablers. This was the size of the EU28 population on 1 January this year. Back in 2012, 70 percent of these citizens accessed the internet once a week. Among the most common reasons for not having internet access at home is that the content is not useful or interesting. Looking further at the stats, in 2012 44 percent of EU citizens interacted with public authorities online. However, only 22 percent used the internet to send completed forms to public authorities.

All of this makes us wonder how connected (or disconnected) and interested (or uninterested) the EU citizen actually is in the decision-making processes in the union and how much the digital tools and internet enable the processes of engagement and participation?

6 tips to make your audience actively listen PDF Print E-mail

“We want to engage with EU citizens, with decision-makers, with NGOs, with business, with the media….with everyone!”

Probably that’s one of the answers which every public affairs practitioner has heard before and which gives them the chills. The truth is that communicating for public affairs should not be different in its framework from communicating for a marketing or PR campaign for example. Because it is not so important what type of communications engagement program it is per se; what is important for the communicator is:

  • To know how they can segment their target audience
  • Where to find the different segments of their target audience
  • To identify what triggers the specific target groups to listen* to a story
  • To learn what makes the specific target groups keep on listening
Social Media Monitoring - Comparative Infographic PDF Print E-mail

Infografik Social Media Monitoring Toolreport 2013, Goldbach Interactive (Switzerland) AG

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