How IBM lost my respect PDF Print E-mail

...and how Softlayer became Softliar

About few months ago I closed a few years' long project - the online media "" meant to communicate the latest news and the overall story of the Genocide of the Turks over the Armenian nation.

However, as it appeared my project leads an unwanted afterlife, which also can only harm and tarnish the memory of all the slaughtered Armenians for which the website has been created: A malicious unknown client of the IBM company 'Softlayer', decided to mis-use and abuse the content from the owned by me website - they copied the main parts of the website hosted and owned by me, including the design and all the main pages - much of this stolen content means also abuse of all the contributing to it writers!

But that's not all: the client of Softlayer (or rather Softliar as they should be called) decided to put a promotion to PORNOGRAPHIC content on the STOLEN HOMEPAGE.

By the time you are reading this, you can imagine my first, second and third reactions: sadness, frustration and last but not least desire to get this right.

All of these however were totally ignored by Softlayer: they decided that after more than 6 mails with full explanations of the case, they will let the content stay as it is and allow IBM to promote pornographic content on a website dedicated to the recognition of the mass-killings of Armenians carried out during W.W.I between the years 1915 and 1918.Their response - semi-human, semi-bot lawyer alike e-mails ending with this message:

"We are unable to accept elements of this complaint peacemeal; [same bla bla] If needed, please contact your legal counsel."



As you imagine my fourth and frankly most unexpected reaction was: disappointment. Disappointment from a company I have respected for so long for their work and innovative approach.

So tell me IBM, should I keep on respecting you for allowing a company, part of your corporate identity, to let the misuse and abuse of stolen content for the purpose of promotion of pornography?

Thank you, good folks for re-sharing this post everywhere you can and showing that big corporations cannot just do whatever they want with your content. Because integrity is not something you own, it's something you prove every day.

RT Please: @IBM @Softlayer stop promoting PORNOGRAPHY through STOLEN & abused CONTENT! PPL are not companies & not all have lawyers #FAIL #IBMletmedown

Old new story PDF Print E-mail

Old things are old just for the ones living in their own present. New are the things which we don't know or others around us don't yet know. But is the new to us new at all in the big picture? And is the old for us old for all and through every moment in time?

Probably not. Just like social media channels turn into markets where brands push their messages and people try to avoid some and live with some, the same way people on the streets were given flyers or showing off theirs hats decades ago. Because both self-marketing and product (-services)-marketing has always been there and will always be there.

How much can we change the way people think about communications? Probably little. Because spaces to trade and comprehend messages might be different (offline and online), but people still remain...Human. Naturally more distant and more 'afraid' of the physical reality, many believe people change because of the online space. That they are there even more so, because they feel more protected, anonymous, safe and undisturbed from such unwanted pokes like telemarketing or direct sales.

But that's just the opposite.

Imagine a day without looking at your e-mail. Now image a day without Facebook. Your favorite online news website. Online ratio. Without checking brainless videos on YouTube.

That would be the day in which people would accept the truth and say - yes, we are not safe from advertising and marketing, just as we weren't 100 years ago on a crowded open market in town...And yes, I'm not showing off my new hat.

Grassroots Engagement in the EU – It’s No Longer a Myth PDF Print E-mail

505.7 million stakeholders, decision-makers and change-enablers. This was the size of the EU28 population on 1 January this year. Back in 2012, 70 percent of these citizens accessed the internet once a week. Among the most common reasons for not having internet access at home is that the content is not useful or interesting. Looking further at the stats, in 2012 44 percent of EU citizens interacted with public authorities online. However, only 22 percent used the internet to send completed forms to public authorities.

All of this makes us wonder how connected (or disconnected) and interested (or uninterested) the EU citizen actually is in the decision-making processes in the union and how much the digital tools and internet enable the processes of engagement and participation?

6 tips to make your audience actively listen PDF Print E-mail

“We want to engage with EU citizens, with decision-makers, with NGOs, with business, with the media….with everyone!”

Probably that’s one of the answers which every public affairs practitioner has heard before and which gives them the chills. The truth is that communicating for public affairs should not be different in its framework from communicating for a marketing or PR campaign for example. Because it is not so important what type of communications engagement program it is per se; what is important for the communicator is:

  • To know how they can segment their target audience
  • Where to find the different segments of their target audience
  • To identify what triggers the specific target groups to listen* to a story
  • To learn what makes the specific target groups keep on listening
Social Media Monitoring - Comparative Infographic PDF Print E-mail

Infografik Social Media Monitoring Toolreport 2013, Goldbach Interactive (Switzerland) AG

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