Grassroots Engagement in the EU – It’s No Longer a Myth PDF Print E-mail

505.7 million stakeholders, decision-makers and change-enablers. This was the size of the EU28 population on 1 January this year. Back in 2012, 70 percent of these citizens accessed the internet once a week. Among the most common reasons for not having internet access at home is that the content is not useful or interesting. Looking further at the stats, in 2012 44 percent of EU citizens interacted with public authorities online. However, only 22 percent used the internet to send completed forms to public authorities.

All of this makes us wonder how connected (or disconnected) and interested (or uninterested) the EU citizen actually is in the decision-making processes in the union and how much the digital tools and internet enable the processes of engagement and participation?

6 tips to make your audience actively listen PDF Print E-mail

“We want to engage with EU citizens, with decision-makers, with NGOs, with business, with the media….with everyone!”

Probably that’s one of the answers which every public affairs practitioner has heard before and which gives them the chills. The truth is that communicating for public affairs should not be different in its framework from communicating for a marketing or PR campaign for example. Because it is not so important what type of communications engagement program it is per se; what is important for the communicator is:

  • To know how they can segment their target audience
  • Where to find the different segments of their target audience
  • To identify what triggers the specific target groups to listen* to a story
  • To learn what makes the specific target groups keep on listening
Social Media Monitoring - Comparative Infographic PDF Print E-mail

Infografik Social Media Monitoring Toolreport 2013, Goldbach Interactive (Switzerland) AG

More about my work @TCS Digital World PDF Print E-mail

BXL pick: Odette En Ville - resto-bar PDF Print E-mail

Venue: Odette En Ville - resto-bar

Rue du Châtelain 25, 1050, Brussels

Facebook: Odette En Ville

First impression check-up

Odette En Ville is a relatively well-known venue within the Brussels going out scene. Typically for our charming city the restaurant-bar is part of a boutique hotel in a good location within the central and convenient part of the city.

As I have been there twice, my two impressions lead me to relatively different conclusions.

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